Yes I have believe that there is a opportunity to make something that goes in between the seat of your car and the console to prevent stuff from falling in between them.
The unmet need is that cars have a small gap in between the center console and the seat. Often times this area is only big enough for your phone or other things to fall through. The issue is that your hand has a hard timing getting into the small gap to grab what has fallen. Most car owners have this need if they have experience things falling in gap in between the seat and console. I believe most people are not doing anything to meet this need. I believe that there is a 70% chance a opportunity exist for this.
The Prototypical customer is anyone who has a car and has experience something falling in between there seat and console.
Customer 1
This customer is a female and drives a Honda Civic. They become aware of the need when they dropped there credit card in between the seat and console. They could not reach or see the credit card and had to go park and look under the seat to find it. She has had the need ever since she has been in a car. She first became aware of the need when she dropped her phone in this crack. She never thought about coming up with a solution. She is not addressing the need.
Customer 2
This customer is a male and drives a Ford F150. The nature of there need is something is prevent things from falling in the gap between there seat. He experiences the need only sometimes. It just depends if he drops something there or something falls. He becomes aware of this need when something falls in the gap and he can not grab it. They have always had a need for this but they never did anything about it. He does not address the issue. He said he can normally grab whatever falls without to much trouble, however it is still annoying to do. He is not satisfied with struggling to grab what has fallen between his seat and console.
Customer 3
This customer is a male and drives a Jeep. He experiences this issue a lot of times. He said his car has a lot of things in it and is a mess. It is almost a everyday occurrence that a item falls in between this gap. He has always had this issue with his cars, it happens more in his jeep than other car he owns. They first became aware of this when something fell in the gap and he couldn't get it out until he got home. There solution was they place a rag in the gap which stopped stuff from falling all the way in the crack. He said the issue was this was sometimes the rag would fall in the gap. So sometimes the solution was useless.
This customer is a female and drives a Honda Civic. They become aware of the need when they dropped there credit card in between the seat and console. They could not reach or see the credit card and had to go park and look under the seat to find it. She has had the need ever since she has been in a car. She first became aware of the need when she dropped her phone in this crack. She never thought about coming up with a solution. She is not addressing the need.
Customer 2
This customer is a male and drives a Ford F150. The nature of there need is something is prevent things from falling in the gap between there seat. He experiences the need only sometimes. It just depends if he drops something there or something falls. He becomes aware of this need when something falls in the gap and he can not grab it. They have always had a need for this but they never did anything about it. He does not address the issue. He said he can normally grab whatever falls without to much trouble, however it is still annoying to do. He is not satisfied with struggling to grab what has fallen between his seat and console.
Customer 3
This customer is a male and drives a Jeep. He experiences this issue a lot of times. He said his car has a lot of things in it and is a mess. It is almost a everyday occurrence that a item falls in between this gap. He has always had this issue with his cars, it happens more in his jeep than other car he owns. They first became aware of this when something fell in the gap and he couldn't get it out until he got home. There solution was they place a rag in the gap which stopped stuff from falling all the way in the crack. He said the issue was this was sometimes the rag would fall in the gap. So sometimes the solution was useless.
I learned that there is great opportunity for my need. I was surprised to learn that everyone has experienced this issue for a long time, however they never did anything about it. I thought it was interesting also how this issue happened more in certain cars than others. After these interviews I think this issue occurs more to some people than others just depends
Yes, the original opportunity is still there. Nobody had a real solution to the issue yet. The 3rd interview had a solution however it did not always work. Yes I believe the opportunity is more accurate. In my interviews I saw the different needs of customers for this issue. Some customers need it more than others. I believe that entrepreneurs should be open to adapting their opportunities based on customer feedback. It can be helpful to hear what are the positives and negatives of your idea. I think by taking feedback lightly though is helpful because what might be negative to one customer, other customers might not have a issue with.
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