Hello my name is Dylan St.Germain. I am a 21 year old student at the University of Florida. I am a FRE major. My talents include fishing and surfing. I have experience in the agriculture business. I have worked at a plant nursery in Homestead, Fl. So I have some knowledge in that industry. I hope to one day become a entrepreneur. I see this business playing a big role in my life if I were to start it. I have a lot of interest in the agriculture industry. This business has to do with the agriculture so I am interested in pursuing it.
I am offering a subscription service that delivers plants to peoples house. This is solving customers unmet needs because they will be able to conveniently get plants to there house and not have to go out of the way to get them.
My demographic customers are people who have houses who struggle to maintain there plants. The psychographic is people who have interest in homes and plants. People who love maintaining there homes and having curb appeal. All my customers have in common a interest in plants.
Customers will pay to use my service because it offers convenience to customers to have plants delivered right to there door. They will be able to find new varieties of plants that they may not have known existed. It takes the worries away from them having to drive to the store and pick out plants.
What sets this business apart from everyone else is that no one offers a subscription service for plants. This provides connivence to customers to help them make there houses look better. It will add pleasure to there life knowing that landscaping became easier for them. They will not have to worry which plants will live best at there house because if the plants do not live they will get replacements of fresh plants to there house. This company has what no one else has cause it provides a new easy way to maintain plants.
I believe these five elements all fit together well. I think the elements of customers blends with why they care. My typical customer has a interest in plants so they care about this since it will help them make enjoying plants easier. Some aspects that I see are weak is I do not know if customers will want a constant flow of plants year around. They may only need plants in the spring and summer since this is normally the warm months. I also do not know if people have a need for this many plants. The solution to this though is they can chose the quantity of plants they want to get each month. So if they only need one they can get one. If they want more they can get that. So my business is flexible to want customers need.
Hey Dylan, I enjoyed reading your napkin idea and seeing how you would cover everything to make this opportunity successful. I think your prior experience with plants and working at a nursery is huge. I think this will give you a advantage in this type of industry because you know what type of plants go best with the type of environment they need to thrive in. It is good that are keeping the business flexible and allow the consumer to choose how many plants they want. In the warmer months I may try to lock them in to a certain number just so you can make sure you are making a profit. I like this model though.
ReplyDeleteHello Dylan, I thought your Idea was pretty creative. I have a garden myself and I could probably find myself using your service, depending on the price of the subscription. I could defiantly see it being useful simply because of the convenience of not having to go to the store. You would need to create a website that has a great display of all the plants they are offering and what stores they are willing to buy from.
ReplyDeletegreat product and apart from that i am an FRE major as well. I was thinking that this would also be a good idea if you were to do a service like this but for delivering fresh fruits of the customers choice. This would also be something someone could be very interested in. There has also been services out there that would deliver freshly frozen meals door too door. I remember my parents used to buy from them. anyways great idea and great creativity!
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