Friday, June 14, 2019
12A - Figuring Out Buyer Behavior
The segment I have chosen is middle aged people. I chose this group because I believe this is who would be the average customer for my business. I interviewed a 43 year old women, 35 year old women and a 49 year old man. All the people I interviewed owned houses with average sized yards. Everyone I interviewed all felt they had struggle with maintaining plants. They saw difficult with know which plants were more maintenance free. Two of the interviews found that even if they are able to keep the plants alive, the plant would become overgrown and look bad. So eventually they would replace the plants with new young ones. All the interviewees wish they knew more about which plants would survive best during the seasons and how to keep the plants longer. They also wish there was a way that they didn't have to put so much effort in plants and just had them maintenance free. In my interviews I learned a lot of this groups needs. I found they wish they knew more about plants and they found it hard to keep up with them. They found a need for maintenance free type plants too.
Subscribe to:
Post Comments (Atom)
Dyaln,
ReplyDeleteI think you chose a great segment to target because this is the age of typical home owners that would be concerned with plants. I think that there is definitely a need for this service because most people want plants and flowers but no nothing about how to care for them.
good evening Dylan,
ReplyDeletemuch like in my last post on your idea, I couldn’t agree more about your target audience that you’ve decided to target for your product. I still do believe that it would sell with the older demographic depending on the personality, but the biggest consumers of your product would likely be the age demographic you’ve established and contacted.