Hello my name is Dylan St.Germain. I am a 21 year old student at the University of Florida. I am a FRE major. My talents include fishing and surfing. I have experience in the agriculture business. I have worked at a plant nursery in Homestead, Fl. So I have some knowledge in that industry. I hope to one day become a entrepreneur. I see this business playing a big role in my life if I were to start it. I have a lot of interest in the agriculture industry. This business has to do with the agriculture so I am interested in pursuing it.
I am offering a subscription service that delivers plants to peoples house. People will sign up and be delivered plants yearly. They must get plants each month to stay active in the subscription. There will be a online website where you can see pictures of plants, tips on how to take care of them, and pick which plants you would like to order. This is solving customers unmet needs because they will be able to conveniently get plants to there house and not have to go out of the way to get them.
My demographic customers are people who have houses who struggle to maintain there plants. The psychographic is people who have interest in homes and plants. People who love maintaining there homes and having curb appeal. All my customers have in common a interest in plants.
Customers will pay to use my service because it offers convenience to customers to have plants delivered right to there door. They will be able to find new varieties of plants that they may not have known existed. It takes the worries away from them having to drive to the store and pick out plants.
What sets this business apart from everyone else is that no one offers a subscription service for plants. This provides connivence to customers to help them make there houses look better. It will add pleasure to there life knowing that landscaping became easier for them. They will not have to worry which plants will live best at there house because if the plants do not live they will get replacements of fresh plants to there house. This company has what no one else has cause it provides a new easy way to maintain plants.
I believe these five elements all fit together well. I think the elements of customers blends with why they care. My typical customer has a interest in plants so they care about this since it will help them make enjoying plants easier. Some aspects that I see are weak is I do not know if customers will want a constant flow of plants year around. They may only need plants in the spring and summer since this is normally the warm months. I also do not know if people have a need for this many plants. The solution to this though is they can chose the quantity of plants they want to get each month. So if they only need one they can get one. If they want more they can get that. So my business is flexible to want customers need.
Feedback
The two main points I took was that I should go into more detail about the service. Another point I took away was that I should have them be subscribed all year long so I have a steady flow of customers. I took this feedback by adding more into my idea napkin. I went into more detail about that company.
Hey Dylan,
ReplyDeleteI have kept up with your idea since the beginning of the course and really enjoy seeing where it is going. I think that this idea napkin was very well put together and gave a clear explanation of how you plan to go about conducting your business. I think it is also wise that you were able to point out certain features that may cause some difficulty in the service. I thought this was well documented and I still look forward to reading more about it.